LATEST WORK

A look at what’s been keeping us busy over the past few weeks


CASE STUDIES

Have a browse at some of our past work


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FEELUNIQUE

Europe's largest online beauty retailer, home to over 400 brands

Feelunique Aims:

  • Host a 2 day Christmas pop-up shop for press and consumers

  • Showcase the range of Christmas gift sets available for 2017

  • Create buzz, particularly on social media

  • Drive sales 

Kilpatrick Action:

  • Sourced the venue for the pop-up shop

  • Obtained event props and catering like the pick’n’mix station, Crosstown Doughnuts and Prosecco

  • Invited and secured the attendance guests

  • Supported the team on the day of the event

Results:

  • Bateman Street secured as the event venue

  • 137 journalists, influencers and make-up artists attended the event

  • 134 pieces of social coverage generated

  • Press & influencer coverage secured on both the event and the Christmas gift sets


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BLASTER

Blaster is a new to market luxury hairdryer and brush brand

Blaster Aims:

  • Engage with a celebrity stylist to represent the brand

  • Organise the creation of several videos to showcase hairdryer and brush benefits to be used on the Blaster website

  • Organise the creation of social content to be used on new social channels

Kilpatrick Action:

  • Researched & sourced the brand ambassador

  • Organised videographer, shoot location and models

  • Communicated key messages to be represented

  • Shared feedback and edits for final versions of video and social content

Result:

  • Heath Massi secured as the Blaster brand ambassador for 6 months

  • 5 videos created

  • More than 20 pieces of social content generated


SCIENCE OF SKIN

The clinically proven scar treatment that actually works!

Science of Skin Aims:

  • Raise brand awareness and ultimately drive sales

  • Profile the brand founders, leading cosmetic surgeon Douglas McGeorge and world renowned skin biologist Ardeshir Bayat

  • Position the hero product as the number one scar treatment product

  • Reach out to key influencers and opinion formers

Kilpatrick Action:

  • Hosted regular press days with key press which in turn translated into coverage

  • PR coverage increased sales by 159% and subsequently stepped up retailer orders by over 170%

  • Kilpatrick identified relevant influencer to collaborate with  increasing web sales by 26%

What the client says: 

“ As a new brand Kilpatrick have delivered for us time and time again – both in national media and beauty press. Their expertise is invaluable – they have become a part of our team, they really take on your brand and make it shine”.

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SKYN ICELAND

skyn ICELAND launches in Spain with PR, influencer and social media support from Kilpatrick

Skyn ICELAND Aims:

  • To increase brand awareness in Spain following the launch in Douglas stores

  • Create a European press hub for skyn ICELAND

  • Create a successful PR strategy for the European market

  • Have professional PR representation at the Spanish press launch

  • Create a successful social media platform

Kilpatrick Action:

  • Created Spanish language assets for the press launch

  • Attended the launch and arranged media briefings with relevant Spanish press

  • Secured a profile feature in Vogue España for the brand founder

  • Created and grew the Spanish Instagram channel

  • Identified and worked with relevant press & influencers to secure coverage