Changing perception - influencing choice

Beauty. Lifestyle. Wellness.

 

RECENT WORK

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masqueBAR Hallyu: Melon Mania launch event 
masqueBAR Hallyu: Melon Mania launch event 

Kilpatrick held a fun-filled, watermelon themed drinks evening to celebrate the launch of the two new Watermelon sheet masks from masqueBAR Hallyu.

50 press and influencer guests attended the event at Tonight Josephine where they enjoyed bespoke watermelon cocktails, watermelon cake pops, watermelon sweets and pizza! The venue was decorated with brand logos and an array of watermelon themed props, including an artistic fruit carving.

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HASK – The Hollywood Picture Quiz
HASK – The Hollywood Picture Quiz

To increase brand awareness of the HASK haircare range among a UK audience and drive traffic to UK retailers, Kilpatrick developed the #HaskHollywoodQuiz, a digital game testing your tinsel town trivia.

HASK has forged a strong alliance with Hollywood hair stylists and is currently used on more film & TV sets than any other hair care brand. To reflect this, the game consisted of 20 hidden clues illustrated by Fionna Fernandes of well-known film and TV shows HASK have worked with.

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Virtue hosts panel to celebrate arrival of brand ambassador, Nicola Clarke
Virtue hosts panel to celebrate arrival of brand ambassador, Nicola Clarke

To celebrate the appointment of Nicola Clarke as brand ambassador and launch the new ColorKick treatment, the Virtue team hosted a panel event for key media on Wednesday 20th March.

Facilitated by VOGUE and Financial Times journalist, Kathleen Baird-Murray, the panel saw CEO & Founder, Melisse Shaban, Creative Director, Adir Abergel, and Brand Ambassador, Nicola Clarke discuss Virtue, its brand history, products, ColorKick, as well as general innovation and trends in the haircare industry.

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2,500 Tropic ambassadors attend The Glammies with Bryony Blake
2,500 Tropic ambassadors attend The Glammies with Bryony Blake

On the 16th March the Tropic team and makeup artist Bryony Blake attended the Tropic Glammies at the Birmingham NEC. The event brings together almost 2,500 Tropic ambassadors from across the UK to celebrate their achievements from the last six months, launch the next season’s new products and have a good old knees up! This Spring Summer sees the introduction of the new Tropic makeup range so watch this space!  

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Two new product launches by Skyn ICELAND
Two new product launches by Skyn ICELAND

Kilpatrick launched the new products from Icelandic inspired skincare brand, Skyn ICELAND. The two new launches included the Icelandic Youth Serum and Hydro Cool Brightening Face Mask.

To mark the occasion, Founder, Sarah Kugelman flew over from the US to celebrate the launch of the brands newest additions. The intimate breakfast saw 16 top tier press, influencers and industry experts come together to explore the Skyn ICELAND collection, which is available at Marks & Spencer.

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Tropic HQ launch with Susie Ma and investor Lord Sugar
Tropic HQ launch with Susie Ma and investor Lord Sugar

On the 5th March, press, influencers and Tropic ambassadors attended the launch of the new Tropic HQ hosted by founder Susie Ma and investor Lord Sugar. 

Guests had the chance to explore the new building and see the upgraded Tropic Beauty Kitchen and Innovation Lab, as well as having the opportunity to speak with the Tropic NPD team, all whilst enjoying delicious vegan snacks courtesy of Grape & Fig and tropical cocktails from Mr Foggs.

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Real Techniques® Exclusive Press Dinner at The Brasserie of Light
Real Techniques® Exclusive Press Dinner at The Brasserie of Light

Kilpatrick hosted an exclusive press dinner at the newly opened Brasserie of Light in the Private Dining Room at Selfridges to celebrate Real Techniques®’ brand refresh for 2019 with key press, KOLs and MUAs.

The brand’s Co-Creators Sam and Nic Chapman were in attendance and each hosted a table in the RT themed Pegasus Dining Room; each table was themed to correspond to a different segment / updated colourway from the collection. The brand refresh was revealed to press in style via a personalised cloche which included key RT key tools. This was followed by a delicious bespoke meal and drinks to mark the occasion in style.

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Real Techniques #RTreveal Pop Up Event 
Real Techniques #RTreveal Pop Up Event 

Kilpatrick hosted an exploratory drop-in event for influencers and press to reveal Real Techniques®’ brand refresh for 2019.

Three main zones were created to highlight different brush segments (Prep & Face, Eyes and Cheek) and allowed for easy exploration of the different tools. Make-up artists were on hand to educate guests on the uses of each brush and provide makeup top-ups throughout the day.

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The UK Launch of Virtue Hair Care
The UK Launch of Virtue Hair Care

Kilpatrick launched premium and innovative haircare brand, Virtue, in the UK. To mark the occasion, CEO & Founder, Melisse Shaban and VIP Celebrity Stylist and Creative Director, Adir Abergel flew over from the US to celebrate the launch of the brand in an intimate soiree held at Nicola Clarke’s prestigious salon in Fitzrovia.

The evening soiree attended by Shaban, Abergel and Clarke saw around 30 top tier press, influencers and industry experts come together to explore the Virtue collection, which is available at Nicola Clarke’s salon as well as Cult Beauty. The salon was transformed into a Virtue salon, dressed with product and complementary seasonal flower arrangements and its very own Virtue flower board. All guests left with the hero products from the collection to trial.

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Real Techniques - #RTTOOLUP
Real Techniques - #RTTOOLUP

Kilpatrick worked alongside INCA Productions to put on the Real Techniques #RTtoolup ‘Runway to Realway’ Global Press Event which was hosted at iconic fashion week venue, The Vinyl Factory in the heart of Soho, London.

The event, which celebrated the launch of the ‘Set Your Makeup Free™’ Global campaign hosted over 140 top UK press, influencers, KOLs and retailers, as well as international beauty press & influencers from markets including: USA, Asia and Europe.

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YOU TOLD US…

 
 
We love this close up shot of the NEW @ardellbeauty_uk Faux Mink 817 Twin Pack and DUO Lash Adhesive by @grwrady 👌📸⠀ ⠀ For all Ardell enquires please email hello@wearekilpatrick.com⠀ #Kilpatrick #KilpatrickPR #Londonagency #Digitalagency #BeautyPR #WeareKilpatrick #Ardellbeauty
@Beautybylandsel is OBSESSED with her new @tropicskincare Colour Palette and so are we! ⠀ With 50 product options and 734 million combinations available, the possibilities with this palette are endless.⠀ ⠀ Did you know Tropic Skincare is Vegan & Cruelty free?⠀ For all enquires on Tropic please email hello@wearekilpatrick.com⠀ #Kilpatrick #KilpatrickPR #Londonagency #Digitalagency #BeautyPR #WeareKilpatrick #Tropicskincare
The signature @delilahcosmetics glowy look 👌🏼⠀ @Vivis_makeup gives us makeup envy by using Delilah Cosmetics to create this soft natural glam look.⠀ 📷:@tamarawilliams1⠀ ⠀ ⠀ For all Delilah enquires please email hello@wearekilpatrick.com⠀ #Kilpatrick #KilpatrickPR #Londonagency #Digitalagency #BeautyPR #WeareKilpatrick #Delilahcosmetics
We had a ball at last night’s Drag Becomes Her show at the @sohotheatre - especially meeting these queens! Thanks so much for inviting us down 👏🏼👄💄
With the introduction of representation services, we are proud to welcome @bryony_blake to the Kilpatrick family ✨ For all enquiries please email Taylor@wearekilpatrick.com #Kilpatrick #BryonyBlake
Have you seen the @virtuelabs Polish Unfrizz Cream in this month's @wallpapermag - thanks so much Emma Moore for including it in 'Tress Relief'!⁣ ⁣ #magazines #press #PRcoverage #hairgoals #dreamyhaircare
Joe, founder of @naturalbarberco was determined to ensure that his products were produced in the UK and that they would do no harm and leave no trace on the environment. They would have to be future-forward in all their processes, cruelty free, ocean safe and sustainable.⁣ ⁣ Are you making more of a conscious effort to shop sustainably?⁣ ⁣ #sustainability #sustainable #zerowaste #sustainableliving #environment #nature #eco #plasticfree #green #recycle #vegan #reuse #design #fashion #handmade #greenliving #mensgrooming #malegroomingproducts⁣ ⁣
Have you tried any of the @ardellbeauty_uk mascaras? These two are brill for voluminous lashes! The Mega Volume and Double Up mascaras 😍❤️⁣ ⁣ #mascaralovers #ardellbeautyuk #lashfriends
@profusion_UK has had a makeover and we can't get enough of the Amethyst Eyes palette! 💁🏼⁣ Too pretty to swatch...?⁣ ⁣ #beauty #makeup #instabeauty #mua #bblogger #makeupaddict #makeupjunkie #makeupartist #motd #beautyaddict #instamakeup #beautybloggers #aspiringmua
The wonderful @realtechniques @pixiwoo and @pixiwoos feature in this month's @goodhousekeepinguk - thanks so much @alex_andra_friend for including them in the 'beauty heroines' piece 👏⠀ ⠀ #beauty #pr #pragency #beautyblogger #makeup #branding #publicrelations #marketing #publicist #beautyprlondon
It was such a pleasure to celebrate the launch of the NEW Watermelon Sheet & Jelly Masks for @masquebaruk Hallyu last week! Exclusive to @superdrug. Here’s a few of our favourite snaps from the party 🍉💖🎉🍹🥂 #masquebarmelonmania #masquebaruk #hallyu #watermelon #skincare #facemasks
When the pop up bar is sponsored by @mrfoggsgb, you know the drinks are going to be delicious! 🥂 Happy Friday everyone!⁣ 🥂⁣ ⁣ #fridayfeeling #beautyprlondon #popupevent #pragency #makeup #marketing #publicrelations #branding #tropicskincare
 

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TELEPHONE: 020 3603 2777