A Virtual Sun Care Launch for Tropic
May 15, 2020
On Wednesday 6th May Kilpatrick hosted the virtual Sun Care launch for Tropic Skincare.
Taking place via Zoom, 49 press and influencers joined Tropic founder Susie Ma to learn more about the new range. Prior to the day attendees were gifted which included the new Sun Care range, a Tropic pouch, tropical tea and vegan coconut brownies for them to enjoy during the launch.
They also received a personalised coral adoption certificate which highlighted the fact that the range is #sunsafereefsafe and provided more information about the Protect Land & Sea accreditation. The launch generated more than 80 pieces of social media coverage with a reach of over 260,000.