To increase brand awareness of the HASK haircare range among a UK audience and drive traffic to UK retailers, Kilpatrick developed the #HaskHollywoodQuiz, a digital game testing your tinsel town trivia.
HASK has forged a strong alliance with Hollywood hair stylists and is currently used on more film & TV sets than any other hair care brand. To reflect this, the game consisted of 20 hidden clues illustrated by Fionna Fernandes of well-known film and TV shows HASK have worked with. Thousands of prizes were up for grabs including their Deep Conditioning Sachets, Boots or Superdrug vouchers and a trip of a lifetime to Hollywood! including flights, accommodation and spending money.
To celebrate the appointment of Nicola Clarke as brand ambassador and launch the new ColorKick treatment, the Virtue team hosted a panel event for key media on Wednesday 20th March.
Facilitated by VOGUE and Financial Times journalist, Kathleen Baird-Murray, the panel saw CEO & Founder, Melisse Shaban, Creative Director, Adir Abergel, and Brand Ambassador, Nicola Clarke discuss Virtue, its brand history, products, ColorKick, as well as general innovation and trends in the haircare industry.
On the 16th March the Tropic team and makeup artist Bryony Blake attended the Tropic Glammies at the Birmingham NEC. The event brings together almost 2,500 Tropic ambassadors from across the UK to celebrate their achievements from the last six months, launch the next season’s new products and have a good old knees up! This Spring Summer sees the introduction of the new Tropic makeup range so watch this space!
Kilpatrick launched the new products from Icelandic inspired skincare brand, Skyn ICELAND. The two new launches included the Icelandic Youth Serum and Hydro Cool Brightening Face Mask.
To mark the occasion, Founder, Sarah Kugelman flew over from the US to celebrate the launch of the brands newest additions. The intimate breakfast saw 16 top tier press, influencers and industry experts come together to explore the Skyn ICELAND collection, which is available at Marks & Spencer.
On the 5th March, press, influencers and Tropic ambassadors attended the launch of the new Tropic HQ hosted by founder Susie Ma and investor Lord Sugar.
Guests had the chance to explore the new building and see the upgraded Tropic Beauty Kitchen and Innovation Lab, as well as having the opportunity to speak with the Tropic NPD team, all whilst enjoying delicious vegan snacks courtesy of Grape & Fig and tropical cocktails from Mr Foggs.
Kilpatrick hosted an exclusive press dinner at the newly opened Brasserie of Light in the Private Dining Room at Selfridges to celebrate Real Techniques®’ brand refresh for 2019 with key press, KOLs and MUAs.
The brand’s Co-Creators Sam and Nic Chapman were in attendance and each hosted a table in the RT themed Pegasus Dining Room; each table was themed to correspond to a different segment / updated colourway from the collection. The brand refresh was revealed to press in style via a personalised cloche which included key RT key tools. This was followed by a delicious bespoke meal and drinks to mark the occasion in style.
Kilpatrick hosted an exploratory drop-in event for influencers and press to reveal Real Techniques®’ brand refresh for 2019.
Three main zones were created to highlight different brush segments (Prep & Face, Eyes and Cheek) and allowed for easy exploration of the different tools. Make-up artists were on hand to educate guests on the uses of each brush and provide makeup top-ups throughout the day.
Kilpatrick launched premium and innovative haircare brand, Virtue, in the UK. To mark the occasion, CEO & Founder, Melisse Shaban and VIP Celebrity Stylist and Creative Director, Adir Abergel flew over from the US to celebrate the launch of the brand in an intimate soiree held at Nicola Clarke’s prestigious salon in Fitzrovia.
The evening soiree attended by Shaban, Abergel and Clarke saw around 30 top tier press, influencers and industry experts come together to explore the Virtue collection, which is available at Nicola Clarke’s salon as well as Cult Beauty. The salon was transformed into a Virtue salon, dressed with product and complementary seasonal flower arrangements and its very own Virtue flower board. All guests left with the hero products from the collection to trial.
Kilpatrick worked alongside INCA Productions to put on the Real Techniques #RTtoolup ‘Runway to Realway’ Global Press Event which was hosted at iconic fashion week venue, The Vinyl Factory in the heart of Soho, London.
The event, which celebrated the launch of the ‘Set Your Makeup Free™’ Global campaign hosted over 140 top UK press, influencers, KOLs and retailers, as well as international beauty press & influencers from markets including: USA, Asia and Europe.
The shop was designed and developed by Kilpatrick using the Shopify platform. We also write all content including blog articles and competitions and work closely with beauty influencers and make up artists to create fresh content several times per month.
Kilpatrick also partnered with illustrator @topshelfieillustrated to create the stunning hero image at the top of the homepage to launch the site in style.