To celebrate the appointment of Nicola Clarke as brand ambassador and launch the new ColorKick treatment, the Virtue team hosted a panel event for key media on Wednesday 20th March. Facilitated by VOGUE and Financial Times journalist, Kathleen Baird-Murray, the panel saw CEO & Founder, Melisse Shaban, Creative Director, Adir Abergel, and Brand Ambassador, Nicola Clarke discuss Virtue, its brand history, products, ColorKick, as well as general innovation and trends in the haircare industry.
Kilpatrick launched the new products from Icelandic inspired skincare brand, Skyn ICELAND. The two new launches included the Icelandic Youth Serum and Hydro Cool Brightening Face Mask. To mark the occasion, Founder, Sarah Kugelman flew over from the US to celebrate the launch of the brands newest additions. The intimate breakfast saw 16 top tier press, influencers and industry experts come together to explore the Skyn ICELAND collection, which is available at Marks & Spencer.
On the 5th March, press, influencers and Tropic ambassadors attended the launch of the new Tropic HQ hosted by founder Susie Ma and investor Lord Sugar. Guests had the chance to explore the new building and see the upgraded Tropic Beauty Kitchen and Innovation Lab, as well as having the opportunity to speak with the Tropic NPD team, all whilst enjoying delicious vegan snacks courtesy of Grape & Fig and tropical cocktails from Mr Foggs.