We communicate with your audiences through trusted, not paid for, sources. This adds an authenticity that is highly valued by today’s consumer.
Nowadays the PR side of things is one part of a toolkit that we draw on to lead your brand to success. It is still a really important part of the jigsaw and particularly given the fickle nature of the digital world.
PR is still a broad term and to make your life easier we’ve broken down what we offer from our PR division …
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Running of your day to day press office to ensure continuity, strategic planning and no missed opportunities
Delivering best in class creative mailers which stand out from the rest are key to driving brand awareness with press and influencers, and ultimately driving sales. We brainstorm and conceptualise PR mailers to help deliver key messages, benefits and USPs whilst being conscious of recyclability and usage. A robust influencer and press list will be created to ensure recipients align with the brand
Press release writing, design and creation of media materials and copywriting for assets
Seeding and direct to consumer activity to help establish an entry point to the brand and drive consumer trial. We’ll engage with the right organisations to include product within goody bags, reader trials, beauty or lifestyle subscription boxes, sampling and/or showcasing at industry events, reader events, publication partnerships and brand collaborations
Exactly what it says
Conception and execution of press and influencer events. Project managing from start to finish, including brainstorming event concept, researching venues, briefing suppliers, designing assets (invites, signage), creating a target attendee list, securing attendees and following up after the event
“We have proudly worked with Carri’s team for over 3 years and have been impressed with the results, ideas and collaborations. Always positive, determined, well connected and creative. Our events have been world class with their leadership and met all objectives within agreed budgets. Kilpatrick is experienced, connected and a joy to work with and that they have always felt part of the team.”
Head of PR and Social
The Kilpatrick team have been a pleasure to work with and hit the ground running. They’re not afraid of a challenge and are always reactive to our ever changing business needs, meaning we’ve been able to secure some amazing coverage that has had a big impact. From harnessing the opportunity with a celebrity ambassador, to establishing innovative and exciting partnerships with third parties, there’s nothing they’re not able to jump on with enthusiasm and effectiveness.
Director of Comms
“I have trusted the Kilpatrick team with various brands for which I have been responsible for more than 15 years. Carri and her team are more than an external agency – they act as an extension of my own company. When we launched Virtue Labs into the UK, there was no question who I wanted our partner to be, and the results have been outstanding. Whether it’s an established brand, a new entry into the UK market, or a start-up entity just starting out, Kilpatrick consistently delivers. I give them my wholehearted recommendation.”