The Digital Launch of Ardell’s Latest Lash
May 18, 2020
We carried out our first digital product launch with Ardell UK and their newest launch in collaboration with, BBC Glow Up winner and drag artist, Ellis Atlantis.
Due to COVID-19, we had to amend our original launch strategy within a couple of weeks and construct a new concept to launch the collaboration from Ardell via the internet.
Utilising the Instagram Live feature we successfully launched the #ArdellxEllisAtlantis lash. We utilised Ellis Atlantis’s following and split the screen with the Ardell UK Instagram account where fellow Glow Up contestant Tiffany Hunt was awaiting to ask Ellis all about his new launch.
This launch achieved great awareness with over 4,000 views throughout the 30 minute live and generated in sales which were directed to Superdrug.