Kilpatrick Hosts Virtual Media Appointments
Mar 16, 2021
With the whole of the industry banished to their home offices this time last year, we have become dab hands at taking things online, whether it’s hosting product launches via Zoom or connecting with clients through Microsoft Teams, and how we now manage our relationships with the media are no different. Gone (but hopefully not forever) are the days of in-person breakfast meetings, lunchtime catch-ups and quick coffees, with meetings now happening virtually. These appointments form a crucial part our press office service and are fundamental in securing coverage for our clients. They are not only a great way of showcasing our brands and their new products, but are incredibly useful in finding out what journalists are working on both now and in the coming weeks.
The end of February saw us host a week of dedicated press appointments and were joined by journalists from titles including PopSugar, ELLE, Metro, Fabulous Magazine, Women’s Health, Sunday Mirror Notebook, Who What Wear, OK! Magazine and the Sunday Express Magazine. Each journalist received a box of our latest product launches, as well as some delicious treats (thank you Ben’s Cookies), and were taken through our February ‘newsletter’.