Latest Work
There are many ways to reach your audience. We understand your consumer, we understand your business and, most importantly, we understand how to knit the two together to drive sales. Even in lockdown it’s been business as usual as far as possible. Here’s a look at what we’ve been up to recently.
Shedid & Parrish Brand Launch Activations
New-to-market haircare brand Shedid & Parrish has been specifically designed for curly and textured hair. We organised several 1-1 appointments with key journalists from Glamour, PopSugar, Hello!, Woman & Home and Stylist
Mar 31, 2021
MOON x Saturn Returns podcast with Caggie Dunlop digital event
On Thursday 11th March, oral beauty brand MOON teamed up with the Saturn Returns podcast team to host a digital event on the New Moon in Pisces for 25 members of press.
Mar 16, 2021
Kilpatrick works with UOMA Beauty on the Coming 2 America Collection
What a privilege it was to work on the latest collection from UOMA Beauty. The disruptive ‘Afropolitan’ makeup brand which was inspired by the cultural heritage of the world’s most racially diverse continent, Africa.
Mar 16, 2021
Kilpatrick Hosts Virtual Media Appointments
With the whole of the industry banished to their home offices this time last year, we have become dab hands at taking things online
Mar 16, 2021
Kilpatrick Announces New Client Wins
We’ve had a busy few months here at Kilpatrick and that includes several new brilliant brands joining our roster. These include Syrene, Shedid & Parrish and UOMA Beauty.
Mar 16, 2021
The Digital Launch of Ardell’s Latest Lash
We carried out our first digital product launch with Ardell UK and their newest launch in collaboration with, BBC Glow Up winner and drag artist, Ellis Atlantis.
May 18, 2020
Case Studies
Have a browse at some of our past work
Feelunique
Europe's largest online beauty retailer, home to over 400 brands
Feelunique Aims:
- Host a 2 day Christmas pop-up shop for press and consumers
- Showcase the range of Christmas gift sets available for 2017
- Create buzz, particularly on social media
- Drive sales
Kilpatrick Action:
- Sourced the venue for the pop-up shop
- Obtained event props and catering like the pick’n’mix station, Crosstown Doughnuts and Prosecco
- Invited and secured the attendance guests
- Supported the team on the day of the event
Result:
- Bateman Street secured as the event venue
- 137 journalists, influencers and make-up artists attended the event
- 134 pieces of social coverage generated
- Press & influencer coverage secured on both the event and the Christmas gift sets
Blaster
Blaster is a new to market luxury hairdryer and brush brand
Blaster Aims:
- Engage with a celebrity stylist to represent the brand
- Organise the creation of several videos to showcase hairdryer and brush benefits to be used on the Blaster website
- Organise the creation of social content to be used on new social channels
Kilpatrick Action:
- Researched & sourced the brand ambassador
- Organised videographer, shoot location and models
- Communicated key messages to be represented
- Shared feedback and edits for final versions of video and social content
Result:
- Heath Massi secured as the Blaster brand ambassador for 6 months
- 5 videos created
- More than 20 pieces of social content generated
Science of Skin
The clinically proven scar treatment that actually works!
Science of Skin Aims:
- Raise brand awareness and ultimately drive sales
- Profile the brand founders, leading cosmetic surgeon Douglas McGeorge and world renowned skin biologist Ardeshir Bayat
- Position the hero product as the number one scar treatment product
- Reach out to key influencers and opinion formers
Kilpatrick Action:
- Hosted regular press days with key press which in turn translated into coverage
- PR coverage increased sales by 159% and subsequently stepped up retailer orders by over 170%
- Kilpatrick identified relevant influencer to collaborate with increasing web sales by 26%
What the client says:
“As a new brand Kilpatrick have delivered for us time and time again – both in national media and beauty press. Their expertise is invaluable – they have become a part of our team, they really take on your brand and make it shine.”
skyn Iceland
skyn ICELAND launches in Spain with PR, influencer and social media support from Kilpatrick.
skyn Iceland Aims:
- To increase brand awareness in Spain following the launch in Douglas stores
- Create a European press hub for skyn ICELAND
- Create a successful PR strategy for the European market
- Have professional PR representation at the Spanish press launch
- Create a successful social media platform
Kilpatrick Action:
- Created Spanish language assets for the press launch
- Attended the launch and arranged media briefings with relevant Spanish press
- Secured a profile feature in Vogue España for the brand founder
- Created and grew the Spanish Instagram channel
- Identified and worked with relevant press & influencers to secure coverage
