To celebrate the appointment of Nicola Clarke as brand ambassador and launch the new ColorKick treatment, the Virtue team hosted a panel event for key media on Wednesday 20th March. Facilitated by VOGUE and Financial Times journalist, Kathleen Baird-Murray, the panel saw CEO & Founder, Melisse Shaban, Creative Director, Adir Abergel, and Brand Ambassador, Nicola Clarke discuss Virtue, its brand history, products, ColorKick, as well as general innovation and trends in the haircare industry.
Kilpatrick launched premium and innovative haircare brand, Virtue, in the UK. To mark the occasion, CEO & Founder, Melisse Shaban and VIP Celebrity Stylist and Creative Director, Adir Abergel flew over from the US to celebrate the launch of the brand in an intimate soiree held at Nicola Clarke’s prestigious salon in Fitzrovia. The evening soiree attended by Shaban, Abergel and Clarke saw around 30 top tier press, influencers and industry experts come together to explore the Virtue collection, which is available at Nicola Clarke’s salon as well as Cult Beauty. The salon was transformed into a Virtue salon, dressed with product and complementary seasonal flower arrangements and its very own Virtue flower board. All guests left with the hero products from the collection to trial.