Category: Real Techniques
Kilpatrick hosted an exclusive press dinner at the newly opened Brasserie of Light in the Private Dining Room at Selfridges to celebrate Real Techniques®’ brand refresh for 2019 with key press, KOLs and MUAs. The brand’s Co-Creators Sam and Nic Chapman were in attendance and each hosted a table in the RT themed Pegasus Dining Room; each table was themed to correspond to a different segment / updated colourway from the collection. The brand refresh was revealed to press in style via a personalised cloche which included key RT key tools. This was followed by a delicious bespoke meal and drinks to mark the occasion in style.
Kilpatrick hosted an exploratory drop-in event for influencers and press to reveal Real Techniques®’ brand refresh for 2019. Three main zones were created to highlight different brush segments (Prep & Face, Eyes and Cheek) and allowed for easy exploration of the different tools. Make-up artists were on hand to educate guests on the uses of each brush and provide makeup top-ups throughout the day.
Kilpatrick worked alongside INCA Productions to put on the Real Techniques #RTtoolup ‘Runway to Realway’ Global Press Event which was hosted at iconic fashion week venue, The Vinyl Factory in the heart of Soho, London. The event, which celebrated the launch of the ‘Set Your Makeup Free™’ Global campaign hosted over 140 top UK press, influencers, KOLs and retailers, as well as international beauty press & influencers from markets including: USA, Asia and Europe.
To celebrate the festive season in December 2017, Kilpatrick developed a holiday treasure hunt across the UK and the US. Thousands of virtual gifts were placed on Google Street View and players were invited to search and click the treats. Lucky winners were awarded items from the Limited Edition Holodaze collections such as sponges and brushes. The KPR team managed every aspect of the campaign from design and development to social content and prize fulfilment. The campaign stats were huge. In just three days the game was played by over 60,000 beauty lovers in just 3 days. 985,000 decorations were clicked with the average play time of over 9 minutes!