To increase brand awareness of the HASK haircare range among a UK audience and drive traffic to UK retailers, Kilpatrick developed the #HaskHollywoodQuiz, a digital game testing your tinsel town trivia. HASK has forged a strong alliance with Hollywood hair stylists and is currently used on more film & TV sets than any other hair care brand. To reflect this, the game consisted of 20 hidden clues illustrated by Fionna Fernandes of well-known film and TV shows HASK have worked with.