To celebrate the festive season in December 2017, Kilpatrick developed a holiday treasure hunt across the UK and the US.
Thousands of virtual gifts were placed on Google Street View and players were invited to search and click the treats. Lucky winners were awarded items from the Limited Edition Holodaze collections such as sponges and brushes.
The KPR team managed every aspect of the campaign from design and development to social content and prize fulfilment.
The campaign stats were huge. In just three days the game was played by over 60,000 beauty lovers in just 3 days. 985,000 decorations were clicked with the average play time of over 9 minutes!