To increase brand awareness of the HASK haircare range among a UK audience and drive traffic to UK retailers, Kilpatrick developed the #HaskHollywoodQuiz, a digital game testing your tinsel town trivia.
HASK has forged a strong alliance with Hollywood hair stylists and is currently used on more film & TV sets than any other hair care brand. To reflect this, the game consisted of 20 hidden clues illustrated by Fionna Fernandes of well-known film and TV shows HASK have worked with. Thousands of prizes were up for grabs including their Deep Conditioning Sachets, Boots or Superdrug vouchers and a trip of a lifetime to Hollywood! including flights, accommodation and spending money.
The game ran from the 4th March until 4th April and was a box office hit! Throughout the course of the month the game was played by over 50,000 film fanatics with average play time of over 10 minutes and increased HASK UK Instagram following by 5.325!
The Kilpatrick team manged all aspects of the campaign from concept and execution to fulfilment and a supporting social campaign.