Kilpatrick hosted an exploratory drop-in event for influencers and press to reveal Real Techniques®’ brand refresh for 2019.
Three main zones were created to highlight different brush segments (Prep & Face, Eyes and Cheek) and allowed for easy exploration of the different tools. Make-up artists were on hand to educate guests on the uses of each brush and provide makeup top-ups throughout the day.
In terms of décor, Real Techniques®’ branded pop-up was brought to life via a shop window featuring Co-creators, Sam & Nic Chapman, and once inside the venue, a collection of pantone matched balloons decorated the ceilings for an extra ‘wow’ factor.
In addition to this, a fun and interactive graffiti wall was provided where guests could select a large foamex print out of a Real Techniques® makeup tool and share their ‘technique’ on how they use the product – by the end of the day, the board was full of top technique tips! Finally, a flat lay area and photobooth were also provided to encourage even more social content creation at the event. Guests were also gifted with their preferred RT makeup tools in a Pic ‘N’ Mix goody bag area.