Kilpatrick worked alongside INCA Productions to put on the Real Techniques #RTtoolup ‘Runway to Realway’ Global Press Event which was hosted at iconic fashion week venue, The Vinyl Factory in the heart of Soho, London.
The event, which celebrated the launch of the ‘Set Your Makeup Free™’ Global campaign hosted over 140 top UK press, influencers, KOLs and retailers, as well as international beauty press & influencers from markets including: USA, Asia and Europe.
The premise of the event centred around inviting guests to experience makeup like never before, and Real Techniques certainly achieved that. An all-round sensory experience, the event was split into two sections. Firstly, guests were invited to experience a high energy runway reveal, which saw models take to the catwalk in a new and dynamic way, revealing five macro trend inspired beauty looks curated by Sam & Nic Chapman. Each trend had a dual beauty look – a high impact style for the ‘Runway’ and an equally intriguing look for the ‘Realway’ – with the models’ individual looks exhibited in a bespoke structure that blurred everything but their faces, ensuring the expert precision makeup and brushes stole the show.
Following the show finale, Ambassadors Sam & Nic Chapman addressed the audience, and opened up the venue to reveal a ‘hidden’ interactive zone. In this area, guests were able to get up close and personal with the models’ macro trend inspired beauty looks in a modern presentation room. Models were positioned alongside a plinth featuring a description of the makeup trend they were showcasing and the tools used to create it. The purpose was to show attendees that armed with the right education and RT’ innovative tools, they have the power to ‘set their makeup free’.
Other elements included a bespoke branded makeup brush step & repeat wall and a makeup brush GIF photobooth set-up; a live DJ, a bar with a ‘pimp your prosecco’ area and brand-coloured doughnuts were served on usherette trays.
Finally, all guests were gifted with an exclusive goody bag which included a copy of the ‘Set Your Makeup Free™’Lookbook and a branded RT makeup organiser filled with RT tools.